my beef with K-LOVE

I'm not usually one to rant, at least not in public forums that could be read and re-read. But I am seriously bothered by this. So here it is.

It's been a long time habit of mine to turn the radio on when the kids nap, and I generally use K-LOVE. The K-LOVE pledge drive is going on right now. It doesn't bother me that they have to ask for money. I have been affiliated on various levels with a non-profit for almost ten years- I get that you have to ask for money.  But the current pledge drive that is going on with K-LOVE has offended me on so many levels, I can't help saying something.

1- You can't have it both ways. K-LOVE likes to promote what they do as a "ministry", and have gone as far to say on the air that when you give to K-Love, you give to God. I can swallow that. But if they really want to posture themselves that way, they need to lose the incentives, the pressure and the publicity.
  • Incentives- can you imagine if before the offering at church, the pastor were to say, "Everyone who gives today will be put into a drawing for an I-Pad."
  • Pressure- for some reason, the trend this pledge drive is "group dialing". Let's all dial the number and hit send together and see how many people can do it all at once. Not a bad marketing strategy, BUT when you say that people are supposed to be giving prayerfully and as God leads, should you need this? Seems inconsistent.
  • Publicity- Christ specifically said that we should give in secret, so that our right hand doesn't know what our left hand is doing. Just wondering if announcing people's names on national radio to "thank" them would fit that instruction.
2. Christian Radio is not necessary for the spiritual health of America. They are at that point in the drive where they have to press to reach the deadline. Slowly there emerges talk of "What if you didn't have K-LOVE?????" Callers phone in and lament the idea of life without it. Where is the hope? Where is the Christian music???? Sheesh, people. There are places in the world that don't yet have God's Word, and we are going to act like we will all suffer without K-LOVE? Oh, brother.

3. Oh, no you didn't. Those were the words that popped into my mind as I listened to K-LOVE this afternoon when wrestling putting my daughter down for her nap. At 2:00 central time, the female DJ made a statement that said this: People all over pay money so that you can have K-LOVE for free, just like Jesus paid so that you can have grace for free. I'm sorry, ma'am, but there is very little similarity between those two things. And I find it extremely nauseating that you would even attempt such a comparison.

 I'm so tired of western Christianity in general.  And I guess K-LOVE sort of epitomizes the whole part about it that turns my stomach: a faith that is comfortable, me-focused, commercial, talks flippantly about Christ, and all-around cheesy.

And that's all I have to say about that.


Victoria said...

I wonder if their ratings drop during a pledge drive. I know I listen less.

Uncle J said...

I feel the same way becky and stopped listening a while ago. K-Love is not needed for christians but instead for christian culture.

Anonymous said...

It makes me wonder if the really need all that money Well over fifty thousand a month

Anonymous said...

The idea of matching donations, incentives, the easy pay auto removal of donations every month from accts o think this is all wrong

Anonymous said...

KLove should step out in faith on one of these pledge drives and trust in God to fund them. If God wants them to continue, He will provide for it. Every time a pledge drive comes around, I change the channel.

Anonymous said...

I agree totally. KLove is during their spring pledge right now, Apr 2016. What you said a few years ago is the same marketing schemes they are doing today, they haven't changed. I find it horrendous that they continue to do this and yet call themselves a Christian radio organization. Trust in God to provide, that is what they need to do. If He wants a ministry to flourish, He will make it happen. The way KLove is doing it, to them they won't survive unless you pledge your 40 dollars a month.

Anonymous said...

I understand doing a pledge drive but I think they turn a lot of people off by asking over and over again then, playing one song and asking again for several minutes. I bet they would get a lot more donations if they quit pushing it so hard.

Unknown said...

They are non-profit. Their music is positive and uplifting. Their music is inspiring and change lives. Do research on what it takes to keep a radio station open. Ignorance is not bliss.

Unknown said...

It is so obnoxious to hear the pledge drive and it seems never-ending. That s the only Christian station I can listen to at work. And I've just turned it off bc it is so annoying and contrived.

Karen Burke said...

Ive been listening to K-Love since around March of this year. They're the only Christian radio station in my area. They play songs that my church sings, so it's nice to listen in the car or when I'm getting ready in the morning. I've heard their cruises are pretty awesome too. Their pledge drives are held in April and October. I can't seem to find a definite day or length of time, but I'd guess they're the first or second week of the month and last about a week each time. I don't mind that they talk as much as, if not more than, they play music. I really don't even mind the bribes, bogus hype methods, or fake call center sounds. It's always annoying, but I really didn't have a problem with it until today.

A caller shared that she felt called (by God) to commit to a pledge of $40 a month even though it would mean that she would not be able to pay her monthly bills. Just let God handle the bills you've committed to *^* The DJs encouraged that, "If that's what God is calling you to do..." I understand them not turning down her money, but the DJs went on to encourage all listeners to do the same, as if it's a good idea to just keep on making new financial commitments when you cannot meet your routine financial obligations. Not cool! Where will K-Love be when this caller is asking the church for food or heating assistance? Honestly, I'd rather hear 2-3 commercials between each song than see people put themselves in an avoidable position of needing help from their churches.

I'll listen to K-Love, but from here on out I think I'm just going to update my iTunes list with songs I like and turn K-Love on if my phone or iPad is unavailable. I don't need any encouragement to neglect my bills for things I desire, especially when those desires are positive acts of selflessness. We have to be responsible for ourselves in order to be of any help to others.